A website is an important part of business. Without one, you can lose potential customers and revenue.
Whether you provide services such as cleaning, coaching or sell art, crafts and other custom made items, your website is there to welcome people and give them a peace of mind. Your website can show what you offer, how to contact you and tell a compelling story of who you are and how you can help.
Here are 5 basic pages that your website should have.
The Homepage
The homepage is the first thing your visitors see. It is here where a visitor will determine whether they stick around and browse your site or click the back button and head to the next one.
When thinking of your homepage and what you want on it think of curb appeal. The same things that bring people into your business off the streets work for website design. Think from a potential customers perspective. You are in control of their first impression.
Make sure the page is easy to understand and clearly portrays your objective. You want them to see your branding and visible calls-to-action.
About Page
About pages allow you to elaborate on your companies accomplishments and visions. Make bold statements and discuss how your product / experience will help.
People relate to brand values. You want your customers to tell their friends and family about you, you want them to join in on the journey. Tell them a story and they will connect with you.
Humanizing your business leads to positive connections
Products or Services Page
Sell the Benefits, not the features. When writing a product description tell a vivid story of how your products and services have helped others. You want people to feel good before they even have the product or service.
Give customers context into how you deliver your services if you strictly sell services
Blog Page
Blogs are a major platform for you to talk directly with customers.
Successful blogs are ongoing journeys, not destinations. Your blog must capture visitors’ attention and take them on your unique brand adventure. For instance, you may give them a behind-the-scenes look at product design or record a testimonial video with a happy customer
“Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information,”
Alyssa Gregory – Entrepreneur, Writer and Marketer
Contact Page
Your contact page should be easily accessible. You don’t want customers clicking through five different pages to connect with your business.
The contact page is the perfect spot to set customer expectations. Let your visitors know your response time and commit to that promise.
Leave a Reply